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Stoner flick Pineapple Express rolled in $12.15 million on its first day at the U.S. box office on Wednesday.
What an opening!
According to reports, that will likely translate to a a 5-day opening of $42-$45 million, well above industry expectations.
The movie was budgeted at only $27 million.
Major profit for the film studio!
Judd Apatow is on a roll!